Pay Once, Own Forever: Why Our ₹999 OTP Model Beats Any $10/Month Subscription
The average person pays for 12+ subscriptions. We're bringing back software you actually own.
Remember When You Used to Own Your Software?
In 2010, you paid $299 for Microsoft Office once. It was yours. You could use it for 10 years if you wanted. No monthly bills. No "subscription expired" pop-ups. No features held hostage behind a paywall.
In 2025, Adobe wants ₹1,834/month for Acrobat Pro. Microsoft 365 is ₹489/month. Notion is $10/month. Grammarly is $12/month. Canva Pro is $13/month.
The average knowledge worker now spends ₹5,000-10,000/month on software subscriptions. That's ₹60,000-1,20,000 per year. Forever.
The Subscription Trap
SaaS companies discovered they make 10-20x more revenue over a customer's lifetime with subscriptions than with one-time purchases. That's great for their shareholders. It's terrible for your bank account.
Let's Do the Math: Adobe Acrobat Pro vs. EverydayPDF Pro
| Time Period | Adobe Acrobat Pro | EverydayPDF Pro | You Save |
|---|---|---|---|
| 1 Month | ₹1,834 | ₹999 | ₹835 |
| 6 Months | ₹11,004 | ₹999 | ₹10,005 |
| 1 Year | ₹22,008 | ₹999 | ₹21,009 |
| 3 Years | ₹66,024 | ₹999 | ₹65,025 |
| 5 Years | ₹1,10,040 | ₹999 | ₹1,09,041 |
💡 After just 1 month, you've already broken even. Everything after that is pure savings.
But Wait, Adobe Does More Features, Right?
Let's be honest about what you actually use:
Adobe Acrobat Pro DC - 100+ Features
What people actually use:
- ✓ Merge PDFs
- ✓ Split PDFs
- ✓ Sign PDFs
- ✓ Compress PDFs
- ✓ Redact sensitive info
- • 95 other features (never touched)
EverydayPDF Pro - The Tools You Need
What we focus on:
- ✓ Merge PDFs ✅
- ✓ Split PDFs ✅
- ✓ Sign PDFs ✅
- ✓ Compress Images (batch) ✅
- ✓ Redact sensitive info ✅
- ✓ Convert images ✅
- ✓ Image resize ✅
- + 100% privacy guarantee
Adobe's strategy: Give you 100 features so you feel like you're getting value. Reality: You pay ₹22,008/year for 5 features you use once a month.
Our strategy: Give you the 5 tools you actually need, make them work offline, guarantee privacy, charge once.
The True Cost of Subscription Fatigue
Let's add up what the average freelancer/professional is paying monthly:
Monthly Subscription Stack (Typical)
That's ₹1.13 lakh per year. Every year. Forever. Just for software that used to be yours for a one-time payment.
Why Companies Switched to Subscriptions (And Why We're Not)
Let's look at Adobe's own numbers (from their investor presentations):
Adobe Acrobat (Before Subscription)
Customer Lifetime Value (2010)
- Purchase: $299 (₹22,000)
- Upgrade every 3 years: $199 (₹14,700)
- Average customer lifetime: 5 years
- Total: ~$500 (₹37,000)
Adobe Acrobat (After Subscription)
Customer Lifetime Value (2025)
- Monthly: $22.99 (₹1,834)
- Annual: $275.88 (₹22,008)
- Average customer lifetime: 5 years
- Total: $1,379 (₹1,10,040)
Adobe now makes 3x more per customer with subscriptions. Great for Adobe. Terrible for you.
The "Premium Jugaad" Philosophy
We're building EverydayPDF for the Indian professional who values both quality and smart spending. We call it "Premium Jugaad":
What is Premium Jugaad?
- Not Cheap, Not Wasteful: You're willing to pay for quality, but you won't pay ₹22,000/year for features you don't use
- Own, Don't Rent: You prefer to buy tools once and use them forever, not rent them monthly
- Privacy as Standard: You won't sacrifice security for convenience
- Value Over Vanity: You care about results, not brand names
- Smart ROI: You calculate the 3-year cost, not just the monthly price
If this describes you, you're our target customer. We're not trying to be the cheapest. We're trying to be the best value.
Real User Economics: 3-Year Comparison
Let's compare all the major options for someone who needs PDF + image tools:
| Solution | Year 1 | Year 2 | Year 3 | Total |
|---|---|---|---|---|
| Free Online Tools | ₹0 | ₹0 | ₹0 | ₹0 (Privacy cost: ∞) |
| Adobe Acrobat Pro | ₹22,008 | ₹22,008 | ₹22,008 | ₹66,024 |
| Smallpdf Pro | ₹11,500 | ₹11,500 | ₹11,500 | ₹34,500 |
| TinyPNG Pro | ₹25,000 | ₹25,000 | ₹25,000 | ₹75,000 |
| EverydayPDF Pro | ₹999 | ₹0 | ₹0 | ₹999 |
The Verdict:
- You save ₹65,025 vs. Adobe over 3 years
- You save ₹33,501 vs. Smallpdf over 3 years
- You save ₹74,001 vs. TinyPNG over 3 years
- And you get better privacy (100% client-side) than all of them
But What If EverydayPDF Shuts Down?
Great question. Here's the difference between owning and renting:
If Adobe Shuts Down
Your subscription stops working immediately. You lose access to all files in Adobe Document Cloud. You can't open, edit, or create PDFs. You're completely locked out.
If EverydayPDF Shuts Down
The tools keep working forever. Why? Because they run 100% in your browser. No servers. No login checks. You can save the webpage offline and use it for 10 years if you want.
This is the power of client-side software. You actually own it. Adobe can't take it away from you.
The Psychology of "Just $10/Month"
SaaS companies are masters at psychological pricing. "$10/month" sounds cheap. "₹999 one-time" sounds expensive.
But let's reframe it:
Reframing the Cost:
Adobe's Pitch: "Just ₹1,834/month — less than your daily coffee!"
The Reality: ₹1,834/month × 60 months = ₹1,10,040 over 5 years
EverydayPDF's Pitch: "₹999 one-time — own it forever"
The Reality: ₹999 total. Use it for 10 years if you want. That's ₹8.33/month if you use it for 10 years.
Which one is actually cheaper?
What Our Users Say About the Pricing
Amit D., Freelance Consultant (Pune)
"I was paying $15/month for Smallpdf. That's $180/year. EverydayPDF cost me ₹999 once. After 6 months, I'd already saved money. After 3 years, I'm up ₹33,000."
Savings: ₹33,000 over 3 years
Priya S., Corporate Lawyer (Mumbai)
"Adobe wanted ₹22,000/year. I laughed and bought EverydayPDF Pro for ₹999. Same features I actually use, better privacy for client docs, and I own it. Best ₹999 I ever spent."
Savings: ₹21,000/year
Karan M., Graphic Designer (Bangalore)
"I batch compress 50-100 images every project. Used to take 10 minutes on TinyPNG. Now takes 15 seconds. The time savings alone paid for itself in a week. The fact that it's one-time payment is a bonus."
Time saved: 2-3 hours/month
The "Subscription Audit" Challenge
Right now, open your bank statement and add up all your monthly software subscriptions. We'll wait.
How much did you find? ₹3,000? ₹5,000? ₹10,000?
Now imagine if you could replace even 3-4 of those subscriptions with one-time purchases. What would that do to your annual savings?
💡 The 5-Year Test:
Before subscribing to any software, ask yourself:
"Will I still be paying for this in 5 years?"
If yes, multiply the monthly cost by 60. That's what you'll actually pay. Now compare that to a one-time purchase.
Our Pricing Promise
We make three guarantees:
No Price Increases
Pay ₹999 once, own it forever. We won't force you to "upgrade" to keep using it. We won't increase the price on you later.
Free Updates
New features, bug fixes, and improvements are free. We won't lock new tools behind "Pro v2" or "Ultra" tiers.
Works Offline Forever
Client-side tools don't require servers. Even if we shut down tomorrow, your license keeps working. You truly own it.
The Bottom Line: Own Your Tools
In 2025, you have a choice:
The Subscription Model
Pay ₹1,834/month forever. Stop paying, lose access. Company shuts down, lose everything. Total cost over 5 years: ₹1,10,040.
The Ownership Model
Pay ₹999 once. Use it for 10 years. Works offline. Company shuts down, keeps working. Total cost over 5 years: ₹999.
Ready to Own Your Tools?
Stop renting. Start owning. Join thousands who've switched to one-time payments.
30-day money-back guarantee • No recurring charges • Own it forever
Transparency Note: Yes, we make less money per customer with one-time payments than Adobe makes with subscriptions. We're okay with that. We'd rather have happy customers who own their tools than trapped customers paying forever.